Danlex Wholesale Foods
E-commerce platform and wholesale management system for Canada's premier African food importer. Built with online ordering, inventory management, and delivery logistics — serving the African diaspora across the country.
The Story
Danlex Wholesale Foods had built a thriving business importing authentic African foods to Canada, but their growth was bottlenecked by pen-and-paper inventory tracking and phone-based ordering. As demand surged across Calgary, Toronto, and beyond, they needed a digital platform that could handle wholesale operations at scale while making their products accessible to retail customers online.
The Challenge
The food wholesale industry presents unique challenges — perishable inventory, complex pricing tiers for wholesale vs. retail, multi-warehouse logistics, and regulatory compliance. Danlex needed a system that could manage all of this while providing a consumer-friendly shopping experience that celebrated the cultural richness of their product catalog.
Our Solution
We designed and built a dual-facing platform: a consumer e-commerce storefront with category browsing, recipe inspiration, and home delivery scheduling, paired with a wholesale backend featuring tiered pricing, bulk ordering, invoice management, and real-time inventory tracking across multiple warehouses. The system includes automated reorder alerts and supplier communication tools.
The Results
Online orders grew to represent 35% of total revenue within the first quarter. Inventory discrepancies dropped by 85% thanks to real-time tracking. The wholesale ordering portal reduced order processing time from 2 hours to 15 minutes per order, and Danlex expanded their delivery radius to serve three additional provinces.
See it in action
Visit the live website to experience the full project firsthand.
Visit WebsiteReady to build something
like this?
Every project starts with a conversation. Tell us what you're building.
Start a Project