LocalTireQuote — Platform Rebuild
Complete platform rebuild for Canada's tire marketplace — quote engine, dealer network, and consumer-facing comparison tools.
The Story
LocalTireQuote had been operating on aging infrastructure that was buckling under growing traffic. The original platform worked, but barely — slow load times, a clunky quote engine, and a dealer portal that frustrated more shops than it helped. They needed a ground-up rebuild that could handle national scale.
The Challenge
Rebuilding a live marketplace without disrupting existing dealer relationships or losing SEO equity was the primary constraint. The quote engine needed to handle complex pricing variables — tire size, season, brand, dealer proximity, and installation fees — while delivering instant, accurate results.
Our Solution
We rebuilt the entire platform on modern architecture with a lightning-fast quote engine, redesigned dealer onboarding portal, consumer comparison tools with rich filtering, and an SEO migration strategy that preserved all existing rankings. The new system handles real-time pricing from 200+ dealer partners across Canada.
The Results
Page load times dropped from 8 seconds to under 1.5 seconds. Dealer onboarding time decreased from 3 days to 30 minutes. Quote conversion rates increased by 65%, and organic search traffic grew 40% within six months of the migration.
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